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GPSR for online shops: what a product page must show

The General Product Safety Regulation (EU) 2023/988 applies from 13 December 2024. Its Article 19 lists the information that every online or other distance offer of a consumer product must show.

Key points

  • The manufacturer: name, registered trade name or trade mark, and postal and electronic address.
  • If the manufacturer is not established in the EU: the name and the postal and electronic address of the responsible person in the EU.
  • Information to identify the product, including a picture, its type and any other product identifier.
  • Any warning or safety information, in a language that consumers in the country of sale can easily understand.
  • Online marketplaces have their own duties under the same regulation (Article 22).

Check a product page or create the information block

Official sources

Last updated: 2 November 2026

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